Yahoo, Build your own search engine

Yahoo seems want everyone to use their brand name just like Google, but have a long way to go. Is this their another step?

With Yahoo! Search Builder you can create a custom Web search engine by selecting a set of trusted sites to search across or you can tune the search algorithm to the topic of your choice. Beyond Web search, Search Builder includes Site search and News search.

Then generate the code you’ll need to add your search engine to your site. You also have control over the look and feel of the search box and search results page. Voila! Instant search engine!